In 1985 I was the founding director for the Mount Dora Center for the Arts. In those days, the Mount Dora Art Festival was 14 years old and was being managed by a group of volunteers who called themselves the Cultural Council. In 1984 I volunteered be their art consultant in the hope of doing better marketing and growing the festival, as well as tips on how to best deal with the artists, prices, jurying, etc. The Cultural Council would meet in the Lamp Post (a great restaurant in downtown MD) to jury the entries. Other than myself there was one more artist in the group. The rest were all merchants, lawyers, etc. which made for a not so great choice of artists. In those days, the artists in town would measure how bad the festival was by the amount of duck and geese paintings they allowed in. We rated it as 1-10 fowl. Innovative and modern work need not apply. If they got in it was because one of the merchants pushed for a niece or friend to get in.
One of the first things I advised was that they copyrighted their festival. A lot of people, including myself, made festival T-shirts, hats, etc. without having to pay royalties to the festival organizers and without any quality control. I believed that was not fair since the festival was an entity and they should be in control of all promotional materials.
After that, we came up with a logo and started coming up with ideas to better promote the festival. I suggested that we did a poster. I was told that they couldn’t afford it. I had successfully promoted Altos de Chavon–an artist village in the Dominican Republic–using silkscreened posters and couldn’t see why we couldn’t go the same direction. So I started the Mount Dora Art Festival Poster Competition. This allowed us to run 200 silkscreened posters for promotion printed on cheap paper, and 100 limited edition, signed and numbered posters printed in fine art papers. The better posters were signed by the contest winner and they would be sold during the festival. The proceeds from the sales would go into paying the printing and next year’s contest prize.
In 1985, it was decided that the Art Festival needed an office in which to organize and manage the event. Until then, volunteers were managing the event from their homes and organizing the entries in shoe boxes. Not very professional. In face, when I started organizing all the shoe boxes, I ran into un-cashed checks and many entries with photo slides from several years that were never processed. I imagine the artists thought their package got lost in the mail.
I found the perfect location and mentioned it to Harlow Middleton who was the attorney for the Cultural Council and City Attorney for the city of Mount Dora. Harlow and I had dated and realized that we had great ideas together. We contacted the lady who owned the building and convinced her to rent the space to us for $300 a month. It was quite a large space, perfect for our needs. She agreed. With the space secure, I started painting and conditioning the space. Originally, the idea was to rent a space large enough to house the Festival’s art collection. Every year, a purchase prize was given and the art would be added to the collection. For 14 years the collection had lived in the Mount Dora Chamber of Commerce which was also the town’s visitor center. Unfortunately, the pieces were getting damaged or stolen. So, the new festival office would display the collection for the public in a safer space.
It was agreed that I would become the center's director and help put together exhibits and do a lot of the festival marketing and PR. We sanded, painted and cleaned. My friend Michael Krause was a huge help. Harlow even more. He went out and got sponsors for everything: rugs, lights, hangers, and more. I contracted my friend Jeff Herbst to build several structures that I designed: a few pedestals that were capped on both sides and could be used as modular pieces, pedestals, or tables. And two other pieces that could be used as very large sitting spaces, but turned on their side could act as desks or bars for openings. My friend Kiloren sewed a huge banner that just said The Gallery for the front of the building. Everyone in town was so excited that anything they would help in whatever they could. I organized all the Art Festival Files into one filing cabinet and we were off to a good start.
Since we were going to have the gallery anyhow, I got the idea of offering the space to up and coming young artists that had not had an exhibit. I also wanted to bring Museum-quality exhibits to the gallery. Being an artist and having so many artist friends, I called on some to exhibit at the gallery. I ended up with a great exhibit calendar. That first year we had quite the line up of upscale exhibits: Gary Hopcraft (a local artist), Robin Ambrose who went on to become the director of the Maitland Art Museum, Mary Nesler who worked as an artist for Disney for years, Ann Parker and Avon Neal who did lots of work for National Geographic and the Smithsonian Institution, Stephen Jepson a local potter, and many more. We had contests like the images of Mount Dora–a contest of area photos and historical exhibits like the postcards of Mount Dora exhibit–vintage, hand-panted postcards of Mount Dora collected by several town residents.
But one of the most important things that the museum did was to open its door to emerging artists and as a place for artists to meet and exchange ideas. This was light years before computer, the Internet and Facebook.
The center opened its doors in 1985. It was well received. People loved the idea of the center and felt that it was very necessary in the town since Mount Dora was know as an artist town and yet, we had no galleries or artists. We had some amazing exhibits and many people attended the openings.
However, things were not so nice in the background. I had problems with the council's treasurer. Some of the old volunteers felt they were being replaced and didn't want to hand over their shoe boxes. Then the politics started. It was time to leave. I don't know why it is that all creative things start with the creatives with great ideas, then the non-creatives take it over and then it gets political. All the creatives run for cover.
In the spring of 1986, my mother in law called me and told me she had cut out a newspaper ad for a job at the Ringling Museum of Art in Sarasota. They were looking for an Assistant Exhibit / Graphic Designer. I should check it out. I made an appointment and my friend Michael and I headed to Sarasota. I met with the Chief Designer and had a wonderful portfolio review. We hit it off. By the time I got back to Mount Dora, I had a message in that I had been hired and could I start on Monday. I said yes.
I must say that the Center was a great experience and it also helped me get the Ringling job. The center has had its ups and downs through the years, but it is not only thriving, it has become an educational center and it is a very important part of the cultural worth of Mount Dora.